Content

The content of a website should be reflective the it's objective. This might be a commercial site which promotes products and/or services for sale or a site which is established to show what a organization does and the activities it engages in to accomplish its goals.  

[Visit Business to Business Websites] 
[Visit E-Commerce Websites] 
[Visit Non-Profit Websites]

No matter if you fall in either category, or one I haven't listed, the process of building or re-building a website always starts with an assessment of objectives.  As often as not, new clients are not always sure of what they can expect, and they are often pleasantly surprised to discover the possibilities that such a analysis develops.  When properly done, this step will also identify any unrealistic goals or misunderstandings of what their website can look like or what it can do for them. 

Many of my clients already had a website that wasn't meeting their expectations when we started.